Inspirations is a small business that provides young children with entertainment at parties with the use of arts and crafts. They are the perfect solution for child entertainment at functions ranging from birthday parties to barbecues and even weddings. Since the owner had no digital skills, I was asked if I could create a logo based on ideas that she previously envisioned.
The owner was able to communicate her idea very well, she wanted somthing with a child experiencing a light-bulb moment of inspiration which looks playful and child-friendly.
Admittedly I found it quite difficult to find an appropriate style of drawing for a child as well as the right facial expression. So I proposed an idea of a child with his back turned looking up at a bunch of ideas as if he/she were watching fireworks and luckily the owner agreed it was a better option. This no longer made me have to worry about realism or facial expressions but instead focus on looking playful.
For the final design consisted of a rough sketches for the ideas and a storybook-esque type of design for the child. The quick sketches were spread around the child and colourful arrows were used to separate them out and look like a firework full of idea were exploding. A hand-written style of font was also selected to complement the youthful design.
Lastly only 2 variations of the design were created, One was just the kids torso and up and the other being a wider shot of the child from the ground up.